Donor Journey

If your event goals are “raise money and awareness,” you’re not wrong — but you’re not helping yourself either. Those phrases are too vague to guide real decisions. When I work with nonprofits on events, one of the first things we do is sharpen those goals until they’re clear enough to tell us what … [Read more...] about Setting Event Goals That Actually Mean Something

Your event isn’t just a night on the calendar — it’s a chapter in your donor’s story with your organization. When I design nonprofit events, I’m always thinking in terms of a donor journey: how someone feels before they arrive, while they’re in the room, and what happens after they go home. When you … [Read more...] about Designing a Donor Journey Inside Your Event