One of the fastest ways to weaken a sponsorship program is to go quiet after the event ends. Sponsors do not just want a thank-you email; they want proof that you delivered what you promised and clarity on the value they received. Sponsorship fulfillment and reporting are widely described as … [Read more...] about What A Sponsor Impact Report Should Include After Your Event (Part 2 of 2)
Sponsorships
How To Audit Your Sponsorship Assets Before You Build A Package (Part 1 of 2)
One of the biggest mistakes I see nonprofits make with sponsorships is starting with levels before they’ve actually taken stock of what they have to offer. If you build packages before auditing your assets, you’re usually guessing at value instead of making a strategic case. Sponsorship inventory … [Read more...] about How To Audit Your Sponsorship Assets Before You Build A Package (Part 1 of 2)
Sponsorship Strategy for Fundraising Events: How I Actually Think About It
If there’s one area I see nonprofits consistently leaving money and relationships on the table, it’s sponsorship. Not because they don’t have great missions or strong networks, but because sponsorship is often treated like a last‑minute “cover the cost of the room” task instead of a strategic … [Read more...] about Sponsorship Strategy for Fundraising Events: How I Actually Think About It