Sometimes the most powerful community event a company can host isn’t a fundraiser or a volunteer day—it’s a conversation. A space where people can talk about issues that matter in their city, industry, or field, with your organization acting as convener rather than star. These events can be … [Read more...] about Hosting Community Conversations Without Making Yourself The Hero
Corporate
How To Co-Host Events With Nonprofits Without Overrunning The Mission
Corporate and nonprofit partnerships can create powerful events, but only when both sides are clear about why they are partnering and how the work will be shared. Partnership guidance consistently recommends starting with aligned values, clear goals, personalized proposals, dedicated points of … [Read more...] about How To Co-Host Events With Nonprofits Without Overrunning The Mission
Choosing Which Community Events Your Company Should Actually Show Up For
Most companies get more invitations to community events, sponsorships, and nonprofit partnerships than they can reasonably support. The challenge is not usually whether good causes exist. It is whether the company has a clear way to decide where its time, money, and presence will create the most … [Read more...] about Choosing Which Community Events Your Company Should Actually Show Up For
Turning Corporate Volunteering Into Something More Than a One-Day Photo
Corporate volunteer days are everywhere, and many of them blur together. The photos look good, but the lasting impact can be uneven. I don’t think corporate volunteering has to be performative. But it does need more structure and honesty than “we’ll send a group over and see what … [Read more...] about Turning Corporate Volunteering Into Something More Than a One-Day Photo
Measuring the ROI of Client Events Beyond “Everyone Had a Great Time”
One of the easiest ways to lose support for client events is to describe them in vague, flattering language. “It was a great night.” “People really seemed to enjoy themselves.” “The feedback was good.” That may all be true. It is also not enough. If you want client events to remain part of a … [Read more...] about Measuring the ROI of Client Events Beyond “Everyone Had a Great Time”
When Sales and Events Work Together: Making Client Events Worth the Effort
Client events often live in an awkward middle space. One team plans them, another team attends them, and everyone hopes they somehow produce stronger relationships and new business. But hope is not a strategy. If client events are going to be worth the effort, sales and events need to operate … [Read more...] about When Sales and Events Work Together: Making Client Events Worth the Effort
Designing Community-Facing Events That Don’t Feel Performative
Community and CSR-focused events are where companies often try to show what they stand for. Done well, these events build trust, foster real relationships, and move meaningful work forward. Done poorly, they feel like staged photo ops. My goal with community-facing corporate events is simple: … [Read more...] about Designing Community-Facing Events That Don’t Feel Performative
Hybrid Internal Events That Don’t Treat Remote Employees Like an Afterthought
Hybrid events are not just in-person meetings with a Zoom link attached. Best practice guidance consistently recommends planning hybrid gatherings around both audiences from the start, using a clear agenda, sharing materials in advance, assigning separate host and facilitator roles, and creating … [Read more...] about Hybrid Internal Events That Don’t Treat Remote Employees Like an Afterthought