One of the easiest ways to lose support for client events is to describe them in vague, flattering language. “It was a great night.” “People really seemed to enjoy themselves.” “The feedback was good.” That may all be true. It is also not enough. If you want client events to remain part of a … [Read more...] about Measuring the ROI of Client Events Beyond “Everyone Had a Great Time”
Client Event
When Sales and Events Work Together: Making Client Events Worth the Effort
Client events often live in an awkward middle space. One team plans them, another team attends them, and everyone hopes they somehow produce stronger relationships and new business. But hope is not a strategy. If client events are going to be worth the effort, sales and events need to operate … [Read more...] about When Sales and Events Work Together: Making Client Events Worth the Effort
How To Host a Client Dinner That Feels High-Touch, Not High-Pressure
Client dinners can be one of the most powerful formats you have: intimate enough for real conversation, structured enough to be intentional, and flexible enough to adapt to different industries and personalities. They can also be painfully awkward when they’re not designed well. Here’s how I … [Read more...] about How To Host a Client Dinner That Feels High-Touch, Not High-Pressure
Building a Client Event Strategy Across the Year
A single client event can be lovely. A thoughtful sequence of events across the year is where you start to see real relationship and revenue impact. Instead of asking, “What should we do for clients this quarter?”, I like to start with a better question: “What do we want a full year of client … [Read more...] about Building a Client Event Strategy Across the Year
Designing Corporate Client Events That Don’t Feel Like Obligations
If you’ve ever walked into a corporate client event and immediately started calculating how long you “had” to stay, you already know the kind of experience we’re trying to avoid. The best client events feel like something people are genuinely glad they made time for, not another calendar obligation … [Read more...] about Designing Corporate Client Events That Don’t Feel Like Obligations