Not every fundraising goal needs a gala. Not every audience wants a golf outing. And not every event that has existed for ten years still deserves a place on the calendar today. Nonprofit event-planning guidance emphasizes choosing event types based on goals, audience, and organizational capacity … [Read more...] about Choosing The Right Event Format (And When Not To Do An Event)
Event Strategy
Making Events More Accessible and Inclusive
Accessibility and inclusion are not side notes in event planning; they are part of what makes an event well-designed in the first place. Accessible-event guidance consistently recommends addressing accessibility in communications, registration, venue selection, technology, transportation, food … [Read more...] about Making Events More Accessible and Inclusive
Building a Client Event Strategy Across the Year
A single client event can be lovely. A thoughtful sequence of events across the year is where you start to see real relationship and revenue impact. Instead of asking, “What should we do for clients this quarter?”, I like to start with a better question: “What do we want a full year of client … [Read more...] about Building a Client Event Strategy Across the Year
Marketing Your Fundraising Event Without Burning Out Your Team
You do not need a 27-channel marketing plan to promote your event well. You need the right channels, the right messages, and a plan your team can actually execute. Start With Your Audience, Not The Algorithm Before we talk about platforms, I want to know: This keeps us grounded in your … [Read more...] about Marketing Your Fundraising Event Without Burning Out Your Team