One of the fastest ways to weaken a sponsorship program is to go quiet after the event ends. Sponsors do not just want a thank-you email; they want proof that you delivered what you promised and clarity on the value they received. Sponsorship fulfillment and reporting are widely described as … [Read more...] about What A Sponsor Impact Report Should Include After Your Event (Part 2 of 2)
The Edit
Event Timelines and Run‑Of‑Show: How I Build Them
Timelines and run-of-show documents are where so much stress either dissolves or multiplies. My goal is always the same: create a plan detailed enough that everyone knows what’s happening, but flexible enough to handle reality. The Long-Range Planning Timeline For major fundraising events, I … [Read more...] about Event Timelines and Run‑Of‑Show: How I Build Them
How To Audit Your Sponsorship Assets Before You Build A Package (Part 1 of 2)
One of the biggest mistakes I see nonprofits make with sponsorships is starting with levels before they’ve actually taken stock of what they have to offer. If you build packages before auditing your assets, you’re usually guessing at value instead of making a strategic case. Sponsorship inventory … [Read more...] about How To Audit Your Sponsorship Assets Before You Build A Package (Part 1 of 2)
Budgeting For Nonprofit Events Without Guesswork
A good event budget is more than a spreadsheet — it’s a boundary, a planning tool, and a reality check. I love creative events, but I don’t love surprises that erode your margin or leave your team scrambling to explain why you overspent. Start With Net, Not Just Gross When we talk budget, I … [Read more...] about Budgeting For Nonprofit Events Without Guesswork
Welcome to The Gala Co.: Who I Am and How I Approach Fundraising Events
If you’re here, you probably already know that a fundraising event can be so much more than a nice evening out. It can be a turning point for a mission — a night that raises real money, deepens relationships, and gives an organization the confidence and momentum it needs to move forward. That’s … [Read more...] about Welcome to The Gala Co.: Who I Am and How I Approach Fundraising Events
Sponsorship Strategy for Fundraising Events: How I Actually Think About It
If there’s one area I see nonprofits consistently leaving money and relationships on the table, it’s sponsorship. Not because they don’t have great missions or strong networks, but because sponsorship is often treated like a last‑minute “cover the cost of the room” task instead of a strategic … [Read more...] about Sponsorship Strategy for Fundraising Events: How I Actually Think About It
Setting Event Goals That Actually Mean Something
If your event goals are “raise money and awareness,” you’re not wrong — but you’re not helping yourself either. Those phrases are too vague to guide real decisions. When I work with nonprofits on events, one of the first things we do is sharpen those goals until they’re clear enough to tell us what … [Read more...] about Setting Event Goals That Actually Mean Something
What We Do at The Gala Co.
Services Built for Real Fundraising If you read my first post, you already know that The Gala Co. exists to help nonprofits and organizations turn their events into real fundraising engines—not just pretty nights on the calendar. In this post, I want to walk you through the core ways I partner … [Read more...] about What We Do at The Gala Co.